At West Village, design extends its influence beyond wayfinding, becoming integral to the development's visual storytelling. Each sign is a canvas, inviting residents and visitors to engage with the story of the place. The modular elements and their repeated pattern serve as a backdrop for dynamic content, allowing for architectural integration.
Through a deep investigation of the architecture, context, territory and material palette, we developed a design that celebrates geometrical forms and robust facets.From a modular element and its repetition, we have created a pattern which provides the framework of a new signage family for the new Parramatta village. The public spaces, the retail and the residential offerings are connected and integrated, delivering a mixed use destination for flourishing future communities.
West Village represents a design experience with a magnificent 40-storey tower that unveils breathtaking panoramic vistas of the Harbour Bridge and the majestic Blue Mountains. This exceptional vertical village boasts 397 thoughtfully designed apartments, inviting and tranquil landscaped courtyards, and serene roof gardens, where nature blends with urban sophistication.